Proportionality

Reasons to deploy intensity:

  1. Create urgency.
  2. Communicate importance.
  3. Communicate gravity.

Reasons to deploy aggression:

  1. ….

And now for something completely different.

And remember, if you find yourself reaching for aggression in the zoom room, perhaps it’s time to reach for a glass of water instead. Or a pen. Or better yet, the door. After all, nothing says ‘I’m a visionary’ quite like strategically excusing yourself to stare at the water cooler.

H/T to Adam Frith via Rohan Rajiv from a Learning a Day