Rohan writes the “A Learning A Day” blog. In a recent blog post he writes about lensrentals.com’s packaging. I’ll let Rohan speak for himself — read his blog.
My question: What kind of manager allows his teams to create such wild and engaging messaging?
My answer is a principle.
Principle: Create an environment for talent to be as creative as possible given x constraints.
I write about spotting, retaining, cultivating, and exiting talent. When looking for creative individuals, look for people who notice the un-obvious.
Is it obvious to write a long message on package tape? No. In fact, some firms may want to advertising on their packaging tape. Not lensrentals.com.
Is it obvious to write “We’re the best, but we’re not perfect”? No. A firm would always want to represent themselves in the best way possible. Not lensrentals.com.
Somewhere within lensrentals.com, there’s a person with ideas about how to make un-obvious interesting and engaging. And somewhere in that firm there is a manager that thinks: “How might I create an environment where this person can be as creative as they can be?”
Talent Revolution 